Our Story
Hi there! I’m Bingo — the Chief Sniffer at Sniffs & Woofs.
My mom, Divya, had dreamed of bringing home a little one like me for years. When she finally did, she was over the moon — and just a little nervous about getting everything right (I honestly don’t know why… I’m such a good boy!).
From our early adventures together, Sniffs & Woofs was born — to make life more joyful, simpler, and filled with love for pet parents and their furry family. Every box we create is curated with care, featuring trusted brands, safe goodies, and dog-approved delights.
Whether you’re celebrating a special milestone, pampering your fur baby or surprising someone who has little paws at home, we’ve got you covered:
• Gift Hampers – to add more wag and swag to every celebration!
• Care Hampers & Subscriptions – everyday essentials and delights, delivered just how and when you like.
At Sniffs & Woofs, we believe that every tail deserves to wag a little extra! 🐶💛
About the Founder
Every idea starts with a wag!
Hi, I’m Divya Deepthi Machiraju, proud mom to Bingo — a spirited Shih Tzu who turned my days into a flurry of fur, laughter, and unconditional love.
Like all pet parents, I wanted to give Bingo the very best — safe treats, trusted products, and joyful experiences. I’ve been fortunate to lean on the warmth and wisdom of a community I’m deeply grateful for — the global Women in IIM (WIIM) network of pet parents. Their experiences, honest recommendations, and shared love for their pets reminded me how powerful trust and shared care can be.
Sniffs & Woofs was born from my intention to make life simpler, warmer, and happier for pet parents — by bringing together trusted, thoughtfully curated pet care. That’s the spirit I want every Sniffs & Woofs box to carry: thoughtful, dependable, and rooted in genuine love for our furry family.
Before starting this journey, I spent over a decade in the corporate world after completing my B.E. from BITS Pilani and MBA from IIM Indore. My professional path taught me structure, rigor, and meticulous attention to detail; Bingo taught me empathy and patience. Together, they shaped Sniffs & Woofs into what it is today — thoughtful, trustworthy, and full of heart.
My promise is simple: every box reflects the same love, care, and caution I pour into Bingo’s life. 💛
